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Company

CI

Check out our CI manual and guidelines.

Check out our CI manual and guidelines.

SYMBOL MARK

Our symbol serves as the primary identifier for Lotte Property&Development and cannot be changed in terms of size, shape, or color.

Lotte Property&Development Symbol Mark
Lotte Property&Development Symbol Mark

A CI (Corporate Identity) is the visual translation of an organization’s identity.

The logo type is a visual element consisting of fonts, and LOTTE Red is used for the primary color, designated as Pantone 485C. Any color other than LOTTE Red can be selected from the official alternative colors in coordination with the media and environment.

SIGNATURE

A signature is officially defined to maintain the consistent image of a company. The proportion between letters or font size must be maintained when resized.

Lotte Property&Development Signature Type Logo
Lotte Property&Development Signature Type Logo
MAIN COLOR SYSTEM

The symbol must be used consistently for all media to create a consistent corporate image.

MAIN COLOR SYSTEM
MAIN COLOR SYSTEM
LOTTE RED
PANTONE 485C, M100 Y100, R218 G41 B28
LOTTE GREY
PANTONE 425C, C48 M29 Y26 K76, R84 G88 B90
LOTTE SILVER
PANTONE 877C, K40, R167 G169 B172
LOTTE BLACK
PANTONE BLACK C, K100, R0 G0 B0