Check out our CI manual and guidelines.
Our symbol serves as the primary identifier for Lotte Property&Development and cannot be changed in terms of size, shape, or color.
A CI (Corporate Identity) is the visual translation of an organization’s identity.
The logo type is a visual element consisting of fonts, and LOTTE Red is used for the primary color, designated as Pantone 485C. Any color other than LOTTE Red can be selected from the official alternative colors in coordination with the media and environment.
A signature is officially defined to maintain the consistent image of a company. The proportion between letters or font size must be maintained when resized.
The symbol must be used consistently for all media to create a consistent corporate image.